Keepin’ It Fresh promotes quitting and staying away from all forms of tobacco including:
- Smoking tobacco: cigarettes, cigars, hookah, bidis, kreteks
- Smokeless tobacco: betel nut, paan, paan masala, snus
The effectiveness of the TTM in helping smokers quit smoking—ready or not—is well established.
Keepin’ It Fresh was designed for teen tobacco users, with input from health professionals, school administrators, teachers, and adolescents. Like all other programs in the Youth LifeStyle Suite, the program assess stage of change and other key dimensions of the TTM, and delivers immediate individualized feedback focusing on the most effective strategies for progressing to the next stage of change.