South Kingstown, RI – September 17, 2012 – In an article on behavior change in the September 17, 2012 issue of Time Magazine, Dr. Mehmet Oz, a renowned cardiothoracic surgeon, author, and television personality, emphasized the longevity and sustained applicability of the Transtheoretical Model. In the article titled “Goal Power,” Dr. Oz stated that the Transtheoretical Model “has been around since the late 1970s but is no less powerful now and even has special utility when two-thirds of Americans are overweight or obese and 600,000 of us are killed by cardiovascular disease per year.”
In addition to underscoring the crucial role behavior change plays in managing weight, Dr. Oz highlighted the impact interventions based on the Transtheoretical Model can have on medication adherence. He described in detail the results of a study Pro-Change conducted on improving adherence to antihypertensive drugs. The study, led by Dr. Sara Johnson, was funded by the National Heart, Lung, and Blood Institute. The evidence-based behavior change program that resulted in significant improvements in adherence a year after the intervention ended, is now a key component of Pro-Change’s award-winning LifeStyle Management Suite. An equally effective program has been developed to improve adherence to lipid-lowering medications. To learn more about the Medication Adherence programs or the results of the study, please visit www.prochange.com/medication-adherence. To learn more about Pro-Change’s weight management or other LifeStyle Management programs, please visit prochange.com/behavior-change-products.