Evidence-based health and well-being for entire populations.

Our Company

Pro-Change. It’s not a competition, it’s not a game. It’s science that helps people change and it has withstood the test of time.

The Transtheoretical Model and the Stages of Change

Change is a process, not an event. This tenet underlies over 35 years of research into the how of change and is the basis from which all of our programs are developed. Using the Transtheoretical Model, also known as the Stages of Change, enables us to offer the guidance and support needed by entire populations, not just those who are ready to change a behavior.


A Passion for Innovation

Our team of psychologists, public health professionals, and information specialists, has been at the forefront of innovation in the science and practice of behavior changes. While the Transtheoretical Model serves as the core foundation of our work, we incorporate other models of change, communication, and principles of persuasion.

Helping people to overcome the obstacles to change

Award-winning Programs Based on Rigorous Research

The foundation of our programs comes from federally-funded randomized control trials with results published in scientific journals. Powerful databases consisting of evidence-based algorithms generate tens of thousands of behavior change messages that are distilled down to just the right individual doses.

Population Health Management, Journal of Occupational & Environmental Medicine, Addictive Behaviors, Preventive Medicine, American Journal of Health Promotion

Strong Evidence-Base Makes the Difference

What sets us apart from other behavior change programs is the depth and extent of scientific research on which our programs are based and the fact that we continue to use the outcomes generated by our systems to refine our methods and content. Meta-analyses of tailored programs have consistently demonstrated that dynamic tailoring on multiple constructs of the Transtheoretical Model has significantly more impact on behavior change outcomes.

A graph of Pro-Change's Health Behavior Change program's outcomes as compared to competitors