"Change is a process, not an event" - James O. Prochaska, Ph.D.

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Page current as of: May 2010

About Us

Pro-Change is a privately held, woman-owned, behavior change, product development company. Through research, we develop and deliver innovative programs based on the Transtheoretical Model of Behavior Change (TTM) that assist our clients in improving the health of their populations and organizations.

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Founded in 1997 by James O. Prochaska, Ph.D., we are located on the campus of the University of Rhode Island (URI) in Kingston, RI, where several staff members are adjunct faculty. James Prochaska is a full professor at URI and director of the academic Cancer Prevention Research Center, where the TTM was developed.

German philosopher Immanuel Kant once stated, “Science is organized knowledge. Wisdom is organized life.”  Pro-Change seeks to apply science to help people make wiser choices in their lives. Our award-winning programs are based on data drawn from more than 30 years of research, over $70 million worth of funded grants, and over 120,000 study participants.

Principals of Pro-Change have made major breakthroughs in the science and practice of behavior change. Drs. James O. Prochaska and Wayne F. Velicer have been named most-published authors in the field of health psychology.

Our staff of primarily Ph.D.s and M.P.H.s, with strong training in the Transtheoretical Model, focus on using the model in a broad range of health behaviors, social issues, and organizational change initiatives. Learn more about the Pro-Change staff.

Pro-Change strives to embody the lessons Jack Covert and Todd Sattersten emphasize for business: “Clarity of purpose provides wisdom in decision making, which informs action, which creates change, while feedback makes everything work better.”1

At the heart of each Pro-Change system are detailed research databases. These databases guide our work and let us track which strategies have worked best in specific populations so we can tailor our programs to be effective. More than anything else, this body of field-tested data sets us apart from other companies. The quality of evidence that goes into Pro-Change programs is unparalleled.

Our partner, Healthways, Inc., describes us this way:

We believe that Pro-Change demonstrates the value of technological innovation, the significant results that can be accomplished through effective collaboration between government, business and the private sector, and how credible research can enhance quality and cost savings.

See a list of our other partners and clients.

1.Covert, J. & Sattersten, T. (2009, March). Learning from Heroes. Harvard Business Review, p 24.